http://totalfreedomgroup.com.au/ Sun, 20 May 2012 00:05:04 Total Freedom Group Articles http://totalfreedomgroup.com.au/articles/Tough-Times.html http://totalfreedomgroup.com.au/articles/Tough-Times.html As presented on Sky Business 'The Money Makers' last week, there are certain things I'd suggest SME's focus on during tough times. For starters, go back to the BASICS, what activities did you focus on when you started the business? My guess is there was probably a large focus on SALES. Should you be spending more time on sales activities now? Sell your way through this period. Focus on CONVERSION RATES! New leads may be difficult... http://totalfreedomgroup.com.au/articles/Money-Mastery.html http://totalfreedomgroup.com.au/articles/Money-Mastery.html As a business coach, Bruce Doyle coaches business owners from chaos to control, with the ultimate objective of creating a commercial, profitable enterprise that works without them. To do this it generally requires a lot of hard work, the ability to initiate and sustain change, and an attitude and desire to create a business which will help them to reach their goals and dreams that they had when they first started in... http://totalfreedomgroup.com.au/articles/Turn-Your-Customers-into-Raving-Fans.html http://totalfreedomgroup.com.au/articles/Turn-Your-Customers-into-Raving-Fans.html Raving fans are customers who are so over the moon with us that they not only tell all their         friends and colleagues about us, they actually bring them to us and help us to sell things to them. It’s a frightening fact of business life that we spend six times more to attract new customers to our businesses than we do to up-sell, on-sell and generally over... http://totalfreedomgroup.com.au/articles/What's-your-perspective-of-Time?.html http://totalfreedomgroup.com.au/articles/What's-your-perspective-of-Time?.html Imagine a bank that credited your account with $86,400 every day. Each night the bank cancels whatever is left in the account… whatever you failed to use during the day. What would you do? Surely you would strive to spend every cent, every day! Everybody has such a bank… it is the bank of 'TIME'. Every morning the time bank deposits 86,400 seconds in your account; Every night it withdraws and writes-off whatever of this... http://totalfreedomgroup.com.au/articles/Time-Management.html http://totalfreedomgroup.com.au/articles/Time-Management.html What is it? Time is a limited resource for most business owners, so it must be efficiently managed if you want to achieve your objectives or goals within the time frame set. It’s about prioritising your routine and resisting the urge to go off on a tangent and do something that you feel like doing rather than keeping to the plan. Because you can’t touch time and put it in a filing cabinet, it is one of the most difficult... http://totalfreedomgroup.com.au/articles/Effective-Delegation.html http://totalfreedomgroup.com.au/articles/Effective-Delegation.html 1. Establish that a task is “delegatable” 2. Determine the best person(s) to handle the task, who could benefit most from learning more about how to complete the task 3. Use something like the Communication Planner to record details of the task and conversations you’ll have with the person you’ve chosen to deal with the task. (see sample, attached) 4. Invite the person you’ve chosen to meet... http://totalfreedomgroup.com.au/articles/The-Art-Of-Delegating-.html http://totalfreedomgroup.com.au/articles/The-Art-Of-Delegating-.html In today’s busy world, one of the best ways to get more time for those top-priority projects is by delegating some of the lower-priority work to someone else. (If you’re able to eliminate it, that’s even better.) We can’t speak for everyone, but many people are reluctant or afraid to delegate some of their work. Do any of these reasons sound familiar? • nobody can do this work as well as I can... http://totalfreedomgroup.com.au/articles/Change-8-Reasons-why-Orgs-Fail.html http://totalfreedomgroup.com.au/articles/Change-8-Reasons-why-Orgs-Fail.html 1 – Lack of a sense of urgency. 2 – Failing to create a sufficiently powerful guiding coalition. Not just top managers! 3 – Underestimating the power of vision. A sensible vision helps direct, align, and inspire actions on the part of large numbers of people. No vision leads to lots of debate. 4 – Under communicating the vision by a factor of 10 or 100. Lots of communication is necessary to capture... http://totalfreedomgroup.com.au/articles/What-to-do-when-the-S**t-hits-the-fan!.html http://totalfreedomgroup.com.au/articles/What-to-do-when-the-S**t-hits-the-fan!.html Business Truism #1 The objective in business is to survive long enough to get lucky! Business Truism #2 If you can’t run an emergency, it’s going to run you. Business Truism #3 The good moves you don’t make can be as consequential as the bad ones you’ve made. (Ie don’t be a deer in headlights during a crisis – keep taking positive action). Business Truism #4 Playing it safe... http://totalfreedomgroup.com.au/articles/Average-Dollar-Sale.html http://totalfreedomgroup.com.au/articles/Average-Dollar-Sale.html Average Dollar Sale So what is it? Yet another area that I didn’t understand, was the importance of, was measuring the Average Dollar Sale in the business. This is easy to calculate, simply divide your turnover by the number of sales and you’ll have your overall average. I.e. $1000.00 sales and 100 customers then your average sale is $10.00, Yes, some customers will spend next to nothing where others will spend heaps,... http://totalfreedomgroup.com.au/articles/Time-Management-Wisdom.html http://totalfreedomgroup.com.au/articles/Time-Management-Wisdom.html One day an expert in time management was speaking to a group of business students and, to drive home a point, used an illustration those students will never forget. As he stood in front of the group of high powered overachievers he said, "okay, time for a quiz." Then he pulled out a one-gallon, wide-mouthed mason jar and set it on the table in front of him. Then he produced about a dozen fist-sized rocks and carefully placed them, one at a...